Walmart pulls Juneteenth ice cream from shelves after backlash ::

2 Min Read

Walmart is pulling its Juneteenth ice cream off the shelves after backlash on social media.

The ice cream had a swirl of red velvet of cheesecake flavors and urged buyers to “share and celebrate African-American culture, emancipation and enduring hope.”

Many accused Walmart of using the federal holiday as a marketing scheme.

WRAL News found the item at a Raleigh Walmart, but the ice cream was not located in the system at check-out and was unavailable for purchase. One employee said they would be throwing the ice cream out.

WRAL’s Chris Lovingood reached out to Walmart with several questions, such as whether proceeds from the ice cream sales were planned to go to charitable organizations when the ice cream was still in stock.

Juneteenth, or June 19, is the oldest nationally celebrated commemoration of the abolition of slavery in the US

The day is meant to commemorate the end of slavery for slaves in Texas, who weren’t emancipated until two years after Abraham Lincoln’s Emancipation Proclamation.

Traditionally, celebrations of barbecues, music, prayer and church services. As Black Texans moved to other areas across the US, the tradition spread throughout the country.

In 2021, Gov. Cooper and Mayor Mary-Ann Baldwin declared June 19 as Juneteenth Day in North Carolina and in the City of Raleigh.

Slavery did not end on Juneteenth. In some cases, slave owners withheld information about Black Americans freedom, and others refused to release their slaves until forced to.


Share this Article
Leave a comment